Web survey bias: sample or mode effect?

  • U. Grandcolas
  • , R. Rettie
  • , K. Marusenko

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)541-561
JournalJournal of Marketing Management
Volume19
Issue number5-6
DOIs
Publication statusPublished - 1 Jun 2003
Externally publishedYes

Keywords

  • internet
  • market research
  • administration mode
  • web and paper
  • surveys comparison
  • web research
  • measurement
  • surveys
  • sampling
  • questionnaire
  • Business and management studies

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