What does a brand mean when itÔÇÖs loved?

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 30 May 2022
Event	EMCB Conference : marketing in emerging markets in the new normal - Ljubljana, Slovenia. Duration: 30 May 2022 → 31 May 2022

Conference	EMCB Conference : marketing in emerging markets in the new normal
Period	30/05/22 → 31/05/22

Keywords

@conference{fc63fea4e07248abb00fa9c801d7cc9e,

title = "What does a brand mean when it{\^O}{\c C}{\"O}s loved?",

keywords = "Business and management studies",

author = "Stavros Kalafatis and Lesley Ledden and Anna Ivanova",

year = "2022",

month = may,

day = "30",

language = "English",

note = "EMCB Conference : marketing in emerging markets in the new normal ; Conference date: 30-05-2022 Through 31-05-2022",

}