What drives individuals to initiate donation ÔÇô based crowdfunding appeals? An application of the charity disintermediation typology

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Original languageEnglish
    Title of host publicationThe Future of Charity Marketing
    EditorsSarah-Louise Mitchell, Fran Hyde
    Place of PublicationAbingdon, U.K.
    PublisherRoutledge
    ISBN (Print)9781032498478
    Publication statusPublished - 7 Nov 2024

    Keywords

    • Business and management studies

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