What is the effect of a recommendation?

  • Robert East
  • , Kathy Hammond
  • , Wendy Lomax
  • , Helen Robinson

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)145-157
    JournalThe Marketing Review
    Volume5
    Issue number2
    Publication statusPublished - Jul 2005

    Keywords

    • Business and management studies

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