@conference{18eb8c5ec91943a0a521b0defba1b9e0,
title = "What makes them commit? Examining customer commitment to luxury brands across emerging markets",
keywords = "Business and management studies",
author = "Paurav Shukla and Jaywant Singh",
note = "Organising Body: American Marketing Association; American Marketing Association (AMA) 2016 Winter Marketing Academic Conference: What Happens in Marketing, Stays Digital: Rethinking Marketing for Success in the Era of Unlimited Data ; Conference date: 26-02-2016 Through 28-02-2016",
year = "2016",
month = feb,
day = "26",
language = "English",
}