What President Trump has shown us about choosing a subject for political biography

To explore the reason why some biographies by or about politicians are more successful than others, and to help publishers consider the range of factors that may impact on their commissioning decisions, we sought to establish a range of likely influencing factors and to combine them in a formula. This is not a magic prediction tool, but rather a range of considerations that need to be worked through for various publishing propositions before decisions are made. As an exercise, and a starting point for wider discussions, it may benefit a group of individuals preparing for an editorial meeting at which commissioning is to be considered.