What's inside matters: the impact of ingredient branding on consumers' purchasing behaviours in services

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Original language	English
Article number	102690
Journal	Journal of Retailing and Consumer Services
Volume	63
Early online date	26 Jul 2021
DOIs	https://doi.org/10.1016/j.jretconser.2021.102690
Publication status	Published - 30 Nov 2021

Keywords

@article{75b999178e5a453c822792dfd4b18879,

title = "What's inside matters: the impact of ingredient branding on consumers' purchasing behaviours in services",

keywords = "Business and management studies",

author = "\{Paydas Turan\}, Ceyda",

year = "2021",

month = nov,

day = "30",

doi = "10.1016/j.jretconser.2021.102690",

language = "English",

volume = "63",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Ltd",

}

TY - JOUR

T1 - What's inside matters

T2 - the impact of ingredient branding on consumers' purchasing behaviours in services

AU - Paydas Turan, Ceyda

PY - 2021/11/30

Y1 - 2021/11/30

KW - Business and management studies

U2 - 10.1016/j.jretconser.2021.102690

DO - 10.1016/j.jretconser.2021.102690

M3 - Article

SN - 0969-6989

VL - 63

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

M1 - 102690

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