| Original language | English |
|---|---|
| Pages (from-to) | 283-297 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 37 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2009 |
Keywords
- Business and management studies
Dirk De Clercq, Narongsak Thongpapanl, Dimo Dimov
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 283-297 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 37 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2009 |