Why do people choose to multitask with media?

Helen R. Robinson, Stavros P. Kalafatis

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Advertising Research
Early online date	8 Jan 2020
DOIs	https://doi.org/10.2501/JAR-2019-045
Publication status	E-pub ahead of print - 8 Jan 2020

Keywords

@article{4c791bb1f41f472c86a694d41fb942f6,

title = "Why do people choose to multitask with media?",

keywords = "Business and management studies",

author = "Robinson, \{Helen R.\} and Kalafatis, \{Stavros P.\}",

year = "2020",

month = jan,

day = "8",

doi = "10.2501/JAR-2019-045",

language = "English",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

}