Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities

Research output: Book/Report › Other long-form output › peer-review

Original language	English
Place of Publication	Kingston upon Thames, U.K.
Publisher	Kingston Business School, Kingston University
Number of pages	19
ISBN (Print)	1872058132
Publication status	Published - May 2001

Note: Kingston Business School Occasional Paper No. 45

Keywords

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title = "Word-of-mouse vs word-of-mouth: the effects of the internet on consumer's pre-purchase information-search activities",

keywords = "Business and management studies",

author = "Dan Martin and Wendy Lomax",

note = "Note: Kingston Business School Occasional Paper No. 45",

year = "2001",

month = may,

language = "English",

isbn = "1872058132",

publisher = "Kingston Business School, Kingston University",

}

TY - BOOK

T1 - Word-of-mouse vs word-of-mouth

T2 - the effects of the internet on consumer's pre-purchase information-search activities

AU - Martin, Dan

AU - Lomax, Wendy

N1 - Note: Kingston Business School Occasional Paper No. 45

PY - 2001/5

Y1 - 2001/5

KW - Business and management studies

M3 - Other long-form output

SN - 1872058132

BT - Word-of-mouse vs word-of-mouth

PB - Kingston Business School, Kingston University

CY - Kingston upon Thames, U.K.

ER -